At Allens Swimwear we pride ourselves on helping swimmers to get the right kit for the job. We aim to provide our customers with high-quality swimwear and equipment and customer service to match from advice on sizing to fast delivery and excellent after-sales support. We’re here for our swimmers from start to finish. 

A family run business since 1976, founded by Dennis Allen and daughter Linda Beal in Kingsbury to supply swimmers with high-quality swimwear, racewear and equipment.

"With 2 swimmers in the family it was often difficult to find the right kit, so dad and I took the plunge and started selling to local swimmers at our local pool in Kingsbury out of a suitcase and we've never looked back." Linda Beal (Director)

Allens Swimwear remains as a family run business with Linda, husband Richard and three of their children, Danny, Will & Jenna working together. The business originated as the name suggests in Kingsbury in Warwickshire. At the end of the 90s needing bigger premises for our expanding business Allens moved to Dordon, Warwickshire where you can visit us today and our friendly and knowledgeable sales team will be happy to give you advice on everything from goggles to elite race suit fitting.

The suitcase may have long gone, but the founding principle of helping swimmers to get the right kit remains. Allens has grown to serve swimmers worldwide, offering the latest and best swimwear for competitive, leisure, indoor, and outdoor swimming. With over 50 years of experience, we’re your trusted swimwear specialists. Come and  visit us in store!

If you need any advice don’t hesitate to call us on 01827 330600, email us at sales@Allens Swimwear.co.uk or open a chat with us through our website and one of our friendly and knowledgeable sales staff will be more than happy to help you.