About us

About UsAbout Us


Allens is a family run business established in 1976 by Dennis Allen and his daughter Linda (Beal). "With 2 swimmers in the family it was often difficult to find the right kit so dad and I took the plunge and started selling to local swimmers at our local pool in Kingsbury out of a suitcase and we've never looked back." Linda The business grew from strength to strength and we now supply swimmers from right around the globe. The suitcase may have long gone, but the founding principle of helping swimmers to get the right kit remains the same. Sadly Dennis passed away in 2019, but Allens remains family run with Linda, husband Richard and three of their children, Danny, Will & Jenna still working in the family business today. With 45 years in the swimming world we're confident we have the experience and expertise needed to get you the right kit, whether you're a comptetitive, lesiure, indoor or outdoor swimmwer - we're here for all your swimming needs.


Meet our Sales Team - place your order by telephone or if you need some advice you can call us at the shop where our friendly and knowledgeable staff will only be too happy to help you.

Martin,  Daniel & Rachael.


Need to check on your order status, need some sizing advice, want to know when something's back in stock to name a few, then email us at [email protected] Jenna


The little elves who wrap up your kit and send it on its way to you! Don't forget that should you want your items packed in a box please add the box token to your basket at no extra cost.

Club Enquiries Club Discount Scheme Returns & Exchanges Race Suit Repair Service -


Linda Beal, Richard Beal, Will Beal, Danny Beal