The UK's Swimwear Specialists for over 45 Years

For over 45 years, we've been your trusted source for quality swimwear in the UK. Serving over 1 million orders to 500,000 happy customers, we proudly earned a 5-star rating on Google. Whether you're a recreational swimmer, a competitive athlete, or into open water swimming, our collection is tailored for leisure and performance, making us your go-to destination for high-quality swimwear.

Google Logo 5 Star Review

Based on over 2,680 reviews

Mens SwimwearMens Swimwear
Mens Swimwear
Womens SwimwearWomens Swimwear
Womens Swimwear
Kids SwimwearKids Swimwear
Kids Swimwear
Swim EquipmentSwim Equipment
Swim Equipment

About Allens Swimwear 

Allens Swimwear is a family run business established in 1976 by Dennis Allen and his daughter Linda (Beal). "With 2 swimmers in the family it was often difficult to find the right kit so dad and I took the plunge and started selling to local swimmers at our local pool in Kingsbury out of a suitcase and we've never looked back." The business grew from strength to strength and we now supply swimmers from right around the globe. The suitcase may have long gone, but the founding principle of helping swimmers to get the right kit remains the same. With 45 years in the swimming world we're confident we have the experience and expertise needed to get you the right kit, whether you're a comptetitive, lesiure, indoor or outdoor swimmwer - we're here for all your swimming needs. Visit us in store. 

Shop By Activity

Recreational SwimwearRecreational Swimwear

Recreational Swimwear

Allens Swimwear presents a diverse swimwear collection for both men and women. Striking the perfect balance of style and comfort, our swimwear helps to enhance your swimming experience.

Racing SwimwearRacing Swimwear

Racing Swimwear

Unleash your competitive spirit with Allens' high-performance racing swimwear. Our designs reduce drag and optimise mobility, offering you that crucial edge in every race. Win your next swim race Allens.

Open Water Swimwear Open Water Swimwear

Open Water Swimwear

Enjoy open water swimming with our durable and comfortable swimwear. Offering optimal buoyancy and thermal protection, our range ensures you can conquer any waves with confidence and style.

Swimwear Mega DealsSwimwear Mega Deals

Swimwear Sale

Take advantage of the Allens Swimwear sale! We have incredible deals on swimwear for men, women, and kids. From stylish swimsuits to comfortable swim shorts and fun kids' suits, we have something for everyone. Our sale also includes swimming equipment like goggles and swim caps. Don't miss the chance to get quality swimwear and equipment at reduced prices. Shop now for up to 70% off on select items. Upgrade your swim gear with Allens Swimwear today!

Google Reviews

5 Star Customer Rating

5 Star Reviews

Based on over 2,680 reviews

5 Star Reviews

Great Shop

Great shop! I made online purchase. Everything was nice, quality, on time and as it was on web site. I'll shop here again for sure! Full recommendations!

A Djonko, a few days ago


5 Star Reviews

Genuine Swimming Accessories

One of the best platform to order genuine swimming accessories 

Ridge, a few days ago


5 Star Reviews

Great Goggles

Great goggles, Speedo Fastskin Elite, at a good price, and great delivery as usual from Allens. Thank you.

Rachel, a few days ago