The UK's Swimwear Specialists for over 45 Years

For over 45 years, we've been your trusted source for quality swimwear in the UK. Serving over 1 million orders to 500,000 happy customers, we proudly earned a 5-star rating on Google. Whether you're a recreational swimmer, a competitive athlete, or into open water swimming, our collection is tailored for leisure and performance, making us your go-to destination for high-quality swimwear.

Google Logo 5 Star Review

Based on over 2,502 reviews

Mens SwimwearMens Swimwear
Mens Swimwear
Womens SwimwearWomens Swimwear
Womens Swimwear
Kids SwimwearKids Swimwear
Kids Swimwear
Swim EquipmentSwim Equipment
Swim Equipment

About Allens Swimwear 

Allens Swimwear is a family run business established in 1976 by Dennis Allen and his daughter Linda (Beal). "With 2 swimmers in the family it was often difficult to find the right kit so dad and I took the plunge and started selling to local swimmers at our local pool in Kingsbury out of a suitcase and we've never looked back." The business grew from strength to strength and we now supply swimmers from right around the globe. The suitcase may have long gone, but the founding principle of helping swimmers to get the right kit remains the same. With 45 years in the swimming world we're confident we have the experience and expertise needed to get you the right kit, whether you're a comptetitive, lesiure, indoor or outdoor swimmwer - we're here for all your swimming needs.

Shop By Activity

Recreational SwimwearRecreational Swimwear

Recreational Swimwear

Allens Swimwear presents a diverse swimwear collection for both men and women. Striking the perfect balance of style and comfort, our swimwear helps to enhance your swimming experience.

Racing SwimwearRacing Swimwear

Racing Swimwear

Unleash your competitive spirit with Allens' high-performance racing swimwear. Our designs reduce drag and optimise mobility, offering you that crucial edge in every race. Dive into victory with Allens.

Open Water Swimwear Open Water Swimwear

Open Water Swimwear

Embrace the challenge of the open waters with our open water swimwear. Offering optimal buoyancy and thermal protection, our range ensures you can conquer any waves with confidence and style.

Swimwear Mega DealsSwimwear Mega Deals

Swimwear Sale

Take advantage of the Allens Swimwear sale! We have incredible deals on swimwear for men, women, and kids. From stylish swimsuits to comfortable swim shorts and fun kids' suits, we have something for everyone. Our sale also includes swimming equipment like goggles and swim caps. Don't miss the chance to get quality swimwear and equipment at reduced prices. Shop now for up to 70% off on select items. Upgrade your swim gear with Allens Swimwear today!

Google Reviews

5 Star Customer Rating

5 Star Reviews

Based on over 2,502 reviews

5 Star Reviews

Definitely recommend your products

My girls are so in love with their swimsuits like never before and that’s thanks to Allen’s Swimwear , and they love their googles and their mesh backpack too…

Ramona, 2 months ago

 

5 Star Reviews

Good price, good quality!

This is my second purchase from this site. The order arrived on time. Good price, good quality! The size is correct...

Alena, 3 months ago

 

5 Star Reviews

Love this shop!

Love this shop! I have visited on many occasions and received excellent customer service. If you need any advice this is the place to go...

Anne, 3 months ago