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Swimdo: Saving Lives Through Water Safety

Who They Are

Swimdo is a dedicated charity working to reduce drowning rates among children in vulnerable communities across the world. Founded with a mission to make swimming and water safety accessible to all, Swimdo provides life-saving education and skills to those who need it most.

Who They Are

At the heart of Swimdo’s mission is a simple belief: every child deserves to feel safe in and around water. They are committed to teaching vital swimming and survival skills, building confidence, and empowering communities to prevent tragedies. Their values centre on safety, inclusivity, and creating long-term impact through education.

What They Do

Swimdo delivers structured water safety programmes to at-risk communities, teaching children essential swimming skills, floating techniques, and water awareness. By providing both education and practical skills, they work to reduce preventable drowning incidents and inspire a lifelong respect for water.

Drowning Prevention

Drowning Prevention Drowning is one of the leading causes of accidental death for children worldwide, but it is preventable. Swimdo tackles this crisis head-on by reaching thousands of children every year with practical training, teaching them how to stay safe and save lives.

Allens Swimwear x Swimdo: Making a Difference

From 24th–26th July 2025, Allens Swimwear will donate £2 from every purchase to Swimdo. These funds will go directly towards purchasing goggles – a vital tool for Swimdo’s lessons, with the charity using over 1,200 pairs each year to equip children during their water safety training. By shopping during these dates, you’ll not only get the swimwear you love but also help protect children worldwide by supporting life-saving education.