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Description
xExperience next-level speed and propulsion wearing our new Speedo x DMC Elite Max fins, created in partnership with silicone fin pioneers DMC. Engineered for strong competitive swimmers, our new training fins zone in on ankle roll, using an asymmetrical design and patented DMC Reverse V Rail (RVR) technology to stabilise the ankle, improve efficiency and optimise torque on each kick. The result? Maximum speed and power gains with less energy lost.
Features:
Shipping & Returns
xFree delivery on all orders over £20.
For orders below £20, delivery charges will be displayed at checkout.
The total order value, including any deals or discounts (such as a discount code), must be over £20.
Free in store collection is available. Simply choose this option at checkout and pick up your order at our store.
We offer several delivery options, including Standard Delivery, Express Delivery, and International Shipping.
Delivery times depend on the option you choose at checkout. Standard Delivery typically takes 2–3 days, while Express Delivery is usually delivered within 1–2 days. International delivery times may vary by location.
Delivery costs vary based on the shipping method and destination. Standard delivery starts at £4.99, and express delivery starts at £14.99. International shipping rates are calculated at checkout.
Yes, we offer free delivery on orders over £20. Terms and conditions apply.
Yes, once your order is dispatched, you'll receive a tracking number via email to monitor its progress.
Yes, we deliver to many countries worldwide. Delivery times and costs for international orders are shown at checkout.
If your order hasn't arrived within the estimated timeframe, please contact us with your order number, and we'll assist you.
If you're not available, the courier will typically leave a card with instructions on how to rearrange delivery or collect your parcel.
We can make changes to your delivery address if your order hasn't been dispatched. Please contact us as soon as possible.
If your order arrives damaged or is incomplete, please contact our customer service team as soon as possible with photos and your order number, and we'll resolve the issue promptly.
Currently, we don't deliver to PO Boxes and BFPO addresses. Please check specific delivery options at checkout.
For express or special deliveries, you may be able to select a preferred delivery date at checkout.
We offer a free returns service. We advise that customers keep either proof of posting or a receipt as we cannot be held accountable for items lost being returned to us.
Please note that this returns policy does not cover items such as special order swimwear, customised products and products ordered specifically at the request of a customer. Products such as these cannot be returned (unless faulty).
If you are unhappy with your purchase for any reason, then we will gladly refund you within 28 days of purchase. Simply click on the link below to begin the returns policy:
ALLENS OF KINGSBURY RETURNS
Returns outside of the UK are at the buyer's cost. Please return to us at the address below.
Please ensure that you have completed a CN22 Customs declarations form and that this has been clearly marked as being Returned Goods. Please mark the return parcel on the outside clearly as returned goods. Failure to do this could result in Customs charges being applied to the parcel on its return. I regret we cannot accept parcels with customs duties and charges payable — these will be returned to sender.
Please return items with the original packaging if possible and to keep hygiene seals on suits, please also include a copy of the invoice received clearly stating on this that you would like a refund for the return.
Please note that we will not accept non-faulty items back that have been worn or without their relevant packaging, labels or stickers.
If you would like to exchange an item for an alternative size, style or item please follow the link to us along with a copy of your invoice, please note on the invoice what item is required as an alternative.
In the case of faulty goods, please contact us and provide details of the nature of complaint along with photos and the date of purchase and the care given to product.
In all cases of complaint we will endeavour to substitute faulty goods with an identical replacement, or substitute the goods with ones of similar value. This does not affect your statutory rights, and you may of course choose to have a complete refund if you are not 100% happy.
If you have any questions about delivery, please contact us.
Size chart
This size guide covers the Speedo DMC Elite Max Fin — next-level speed and propulsion engineered for the strong competitive swimmer. The Elite Max features DMC's patented Reverse V Rail (RVR) technology for correct torque on every kick, SILFORM material for maximum comfort, an asymmetrical left and right foot cavity that stabilises ankle roll and decreases fatigue, and a bottom off-centre drain chute for efficient and smooth kicking. If you are looking for ultimate competitive performance from your training fins, the Elite Max is the choice.
Shop Speedo DMC Swim Fins →All feet are very different, so fitting a foot into a fixed shape foot cavity of moulded flexible material is an inexact science. Whilst DMC fins do not correlate directly to shoe sizes — as the construction of fins and shoes are very different — a close-to shoe size is provided as a secondary guide.
Please note: each DMC model has its own mould, so sizes may vary between models. The Original and Super Fin have a universal foot cavity, meaning you can wear either fin on either foot, giving a wider foot cavity. The Elite and Elite Max are specific left and right foot — always check the L/R markings before putting them on.
Tip: to test your fin size, sit on a chair, extend your legs and flex your ankle/foot out — this is your swimming position. Fins are not shoes so standing in them will not give an accurate size test.
Measure your foot length to find the correct fin size. Do not rely on shoe size alone — always measure foot length for the most accurate fit.
| 2XS | XS | S | M-S | M | M-L | L | XL | |
|---|---|---|---|---|---|---|---|---|
| UK Shoe Size (Unisex) | ||||||||
| UK Shoe Size | 1.5–2.5 | 3.5–4.5 | 4.5–5.5 | 6.5–7.5 | 7.5–8.5 | 8.5–9.5 | 9.5–10.5 | 11.5+ |
| Foot Length | ||||||||
| Foot Length (mm) | 210 | 220 | 230 | 240 | 250 | 260 | 270 | 280 |
| Foot Length (inches) | 8.27 | 8.66 | 9.06 | 9.45 | 9.84 | 10.24 | 10.63 | 11.02 |
| 2XS | XS | S | M-S | M | M-L | L | XL | |
|---|---|---|---|---|---|---|---|---|
| EU Shoe Size | ||||||||
| EU Shoe Size | 34 | 36 | 38 | 40 | 42 | 43 | 46 | 48 |
| Foot Length | ||||||||
| Foot Length (mm) | 210 | 220 | 230 | 240 | 250 | 260 | 270 | 280 |
| Foot Length (inches) | 8.27 | 8.66 | 9.06 | 9.45 | 9.84 | 10.24 | 10.63 | 11.02 |
| 2XS | XS | S | M-S | M | M-L | L | XL | |
|---|---|---|---|---|---|---|---|---|
| US Men's Shoe Size | ||||||||
| US Men | 2–3 | 4–5 | 6–7 | 7–8 | 8–9 | 9–10 | 10–11 | 12+ |
| US Women's Shoe Size | ||||||||
| US Women | 4–5 | 6–7 | 7–8 | 8–9 | 9–10 | 10–11 | 12–13 | 13+ |
| Foot Length | ||||||||
| Foot Length (mm) | 210 | 220 | 230 | 240 | 250 | 260 | 270 | 280 |
| Foot Length (inches) | 8.27 | 8.66 | 9.06 | 9.45 | 9.84 | 10.24 | 10.63 | 11.02 |
Foot length shown is the recommended measurement for each fin size. If you are between sizes, size up. The Elite Max Fin has a left and right specific foot cavity — check L/R markings.
DMC fins are made of a silicone-based material which offers maximum comfort. Like most polymers, care is required when putting the fin on to avoid overstretching the strap.
DMC fins are made from SILFORM silicone — a maximum comfort material. Avoid exposing fins to abrasive materials or sharp objects which can damage the silicone.
Stand on a piece of paper with your toe against a wall. Mark the end of your heel at the achilles arch — this is where the fin strap sits. Measure from the wall to your mark in millimetres. This should be approximately 3–5mm less than your full foot length. Use this measurement to find your fin size in the table above. If you fall between sizes, choose the larger size.
If your foot length falls between two sizes, always size up. Fins that are too tight can cause blisters, cramp, and discomfort during training. The silicone material will bed in slightly with use and mould to the shape of your foot over time. Speak to a member of staff at Allens if you are unsure.
Rinse the fins thoroughly in clean fresh water after every use to remove chlorine, salt, and debris. Store flat in a cool, dry location away from direct sunlight. Do not fold or crease the blade during storage. Avoid walking on rough surfaces such as pool surrounds or concrete as this can damage the fin blade and silicone material.
DMC fins can be used in both pool and open water environments. However, they are primarily designed for pool training and bodysurfing. Always ensure fins are properly secured before entering open water, and avoid walking on sand or rough surfaces which can accelerate wear on the silicone blade.
DMC's patented Reverse V Rail (RVR) technology is engineered to offer correct torque for each kick. Unlike a standard V Rail which channels water from tip to blade, RVR reverses this to maximise propulsion and reduce energy loss, making the Elite Max the most powerful fin in the DMC range — ideal for competitive swimmers seeking maximum speed and efficiency.
SILFORM is DMC's proprietary silicone-based material used in the Elite Max fin. It offers maximum comfort while providing the structural rigidity needed to generate high levels of propulsion. SILFORM moulds to the foot over time for a personalised fit and is designed to be durable against the chlorinated pool environment.
Yes. The Elite Max Fin has a left and right specific foot cavity. Each fin is marked L (left) or R (right) — always check the markings before putting them on. Wearing a fin on the wrong foot will significantly reduce performance and may cause discomfort.
The Elite Max is engineered for maximum speed and propulsion for the strong competitive swimmer, using RVR technology and SILFORM material. The Elite Fin uses a V Rail design and standard silicone for a balance of power and comfort, making it more suitable for a wider range of swimmers including those new to competitive fins. The Elite Max also has an additional 2XS size not available in the Elite range.
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